Choosing an email marketing tool is sometimes as tiring as finding the "true love" of life. Dizziness, vertigo, and you rarely know who really brings lasting results. If you are a blogger or content creator, ConvertKit (now renamed Kit) is almost a perfect choice. Meanwhile, if your small business needs an "all in one" solution from email, CRM to SMS marketing, Brevo could not be a more reasonable name. What about Mailchimp? It's still a popular landing spot for newbies, but beware of monthly bills as your client list swells. Based on 10 years of real-life experience at Pham Hai, this Mailchimp vs ConvertKit vs Brevo comparison article will dissect each platform in detail, with the latest update until March 2026 to help you make the most informed decision.
Overview comparison table of Mailchimp vs ConvertKit vs Brevo 2026: Who is better?
Trả lời nhanh: Brevo vô địch về giá rẻ cho danh sách lớn nhờ tính phí theo lượng email gửi đi. ConvertKit là "vua" đối với creator nhờ khả năng phân khúc xuất sắc, còn Mailchimp mạnh về thiết kế nhưng có chi phí đắt đỏ nhất khi mở rộng quy mô.
To have the most intuitive view of Mailchimp ConvertKit Brevo 2026 review, I have compiled the core criteria in the table below. Các số liệu được cập nhật mới nhất vào tháng 3/2026.
| Criteria | Mailchimp | ConvertKit (Kit) | Brevo |
|---|---|---|---|
| Cách tính phí | By number of contacts (Contact) | According to the number of contacts | According to the number of emails sent |
| Gói miễn phí | 250 contacts, 500 emails/month | 10,000 contacts (Newsletter package) | Unlimited contacts, 300 emails/day |
| Điểm mạnh nhất | Beautiful email templates, large integrated ecosystem | Visual automation, selling digital products | Integrated CRM, SMS marketing, cheap price |
| Đối tượng lý tưởng | Newbie, e-commerce store | Blogger, Creator, online educator | Small Enterprise (SME), Startup |
For those looking for an Email marketing guide for beginners, Mailchimp is often the first name to appear thanks to its long-standing reputation. However, the market in 2026 has had major price fluctuations that you must pay attention to.
Who is best suited for: Creators, small businesses or beginners?
Trả lời nhanh: ConvertKit sinh ra dành riêng cho creator và blogger. Brevo là chân ái cho startup và doanh nghiệp nhỏ tối ưu chi phí, trong khi Mailchimp hợp với người mới bắt đầu có ngân sách rủng rỉnh.
Many people ask me: Which email marketing platform is suitable for bloggers? The answer is definitely ConvertKit. This platform is built by creators and for creators. It eliminates the redundant features of traditional e-commerce to focus on building communities and selling digital products.
On the contrary, if you wonder whether Mailchimp or ConvertKit is better for small businesses?, I recommend you look at Brevo. For startups or marketers who need to manage the customer lifecycle from A-Z, Brevo offers both extremely convenient chat and SMS marketing features. Mailchimp is fine for newbies, but its increasingly clunky interface can overwhelm you.
Compare prices and free plans: What are the "pitfalls" to avoid?
Trả lời nhanh: Cạm bẫy lớn nhất là cách tính phí theo contact của Mailchimp (tính cả người đã hủy đăng ký). Brevo an toàn nhất vì chỉ tính phí theo số email bạn thực gửi.
When Mailchimp ConvertKit Brevo price comparison, March 2026 saw a big shock. Mailchimp has drastically cut their free plan down to just 250 contacts and 500 emails/month. This makes Mailchimp ConvertKit Brevo free package clearly differentiated.
- Brevo: Gói miễn phí cho phép lưu trữ contact vô hạn. Bạn chỉ bị giới hạn gửi 300 email/ngày. Gói trả phí (Starter) bắt đầu từ 9$/tháng cho 5.000 email.
- ConvertKit: Họ vừa tung ra gói Newsletter miễn phí cho phép lưu trữ lên đến 10.000 subscribers (có kèm điều kiện hiển thị logo). Gói Creator trả phí bắt đầu từ 29$/tháng.
- Mailchimp: Gói Essentials bắt đầu từ khoảng 13-15$/tháng cho 500 contacts, nhưng giá sẽ tăng theo cấp số nhân khi danh sách của bạn phình to.
Understanding the pricing mechanism will help you avoid unfairly "burning money" when your email campaign starts generating thousands of leads each month.
What are the most outstanding features of each platform?
Trả lời nhanh: Mailchimp nổi bật với trình thiết kế kéo thả mượt mà; ConvertKit tỏa sáng với tính năng trả phí cho bản tin (paid newsletter); Brevo ghi điểm tuyệt đối nhờ hệ thống marketing đa kênh (Email + SMS + WhatsApp).
Each tool has its own secret weapon. When analyzing the pros and cons of Mailchimp ConvertKit Brevo, I realized that ConvertKit's strength lies in its ability to make money directly. What makes ConvertKit stand out for content creators? That's the Tip Jar feature and the newsletter subscription fee is extremely easy to set up.
Brevo chose a different direction. This platform deeply integrates multi-channel marketing. You can send an email, then set up automatic SMS sending if the customer doesn't open the email. As for Mailchimp, the biggest plus point is still the huge store of email templates. Combined with the skill Copywriting and writing high-converting ads, you will easily create beautiful campaigns and optimize impressive open rates.
Digging deeper: Features that decide the "game" of Email Marketing
Trả lời nhanh: Tự động hóa, CRM, Landing Page và khả năng phân khúc chính là 4 trụ cột quyết định xem công cụ nào thực sự mang lại tỷ lệ chuyển đổi (ROI) tốt nhất cho doanh nghiệp của bạn.
To evaluate whether a tool is really "worth the money" or not, we cannot just look at the surface. At Pham Hai, we always rigorously test core features before advising customers.
Automation: Are ConvertKit and Brevo far behind Mailchimp?
Trả lời nhanh: Đúng vậy, Visual Automation Builder của ConvertKit cực kỳ trực quan, trong khi Brevo cung cấp workflow nâng cao miễn phí. Mailchimp lại khóa nhiều tính năng tự động hóa ở các gói giá cao.
When it comes to Mailchimp ConvertKit Brevo automation, the difference is huge. Setting up Automate your email marketing workflow on ConvertKit provides a great experience. You can see the entire customer journey on a visual map, easily adding branches based on their clicking behavior.
Brevo is also no slouch with its marketing automation feature that allows activation based on customers visiting a specific website. In contrast, Mailchimp Customer Journeys, although improved, is still quite rigid. Worse yet, if you want to use complex automation flows, you'll have to upgrade to Mailchimp's Standard plan (from $20/month).
CRM and customer management: Why is Brevo an economic choice for SMEs?
Trả lời nhanh: Brevo tích hợp sẵn một CRM thực thụ với đường ống bán hàng (sales pipeline), giúp SME quản lý cả marketing và sales trên cùng một nền tảng mà không tốn thêm phí.
If put on the scale Mailchimp vs Brevo CRM features, Brevo is completely overwhelming. Many of you ask Is Brevo better than Mailchimp?, and in terms of customer management, the answer is yes. Brevo allows you to track transactions and assign tasks to sales staff directly in the dashboard.
Mailchimp calls themselves a CRM, but it's really just an advanced contact list management system. It lacks B2B sales pipeline tracking features. Therefore, for small businesses that want to increase sales without having to buy expensive CRM software like HubSpot, Brevo is a great bargain.
Landing Page vs Form: Who is easier to use and more effective for building email lists?
Trả lời nhanh: ConvertKit cung cấp các form nhúng cực kỳ mượt mà cho blog, trong khi Mailchimp có trình dựng Landing Page đẹp mắt hơn. Brevo ở mức cơ bản nhưng đủ dùng.
To Build an email list from scratch for free, a high-converting landing page is an indispensable weapon. ConvertKit provides dozens of form templates (inline, modal, slide-in) that are extremely easy to embed in WordPress. However, their landing page builder is a bit limited in terms of design customization.
Mailchimp does this very well. You can drag and drop, insert images, and edit CSS easily to create a very professional-looking landing page. Brevo also offers a landing page builder, but this feature is locked to the Business plan (from $18/month), which is a small downside if you're on their free plan.
Segmentation and personalization: Which platform helps you best "talk" to your customers?
Trả lời nhanh: ConvertKit vô địch nhờ hệ thống quản lý dựa trên thẻ (Tag-based), giúp bạn phân khúc khách hàng chi tiết đến từng cú click chuột.
No matter how well you understand Content Marketing and content strategy, if you send the wrong message to the wrong people, all efforts will be meaningless. Customer segmentation is the key to survival. ConvertKit does not use lists but uses Tags. One person can add multiple tags (e.g. "Purchased course", "Interested in SEO"). This helps completely eliminate duplicate contacts.
Mailchimp and Brevo use a list-based system. Mailchimp is especially notorious for double-charging if an email is in two different lists. Although Mailchimp has a Tag feature, its operating logic is still much more cumbersome than the elegance of ConvertKit.
Marginal factors but no less important
Trả lời nhanh: Trải nghiệm người dùng, khả năng tích hợp bên thứ ba và chất lượng hỗ trợ khách hàng là những yếu tố "vô hình" nhưng quyết định việc bạn có gắn bó lâu dài với công cụ hay không.
In addition to technical features, the feeling of comfort in daily use is what keeps users engaged. Below are actual assessments from my process of "struggling" with these platforms.
Interface and user experience: How did I "struggle" with Mailchimp?
Trả lời nhanh: Giao diện Mailchimp hiện tại quá nhồi nhét tính năng, khiến người dùng mới dễ bị lạc lối. ConvertKit và Brevo giữ được sự tối giản và tập trung hơn.
About 5 years ago, Mailchimp had the easiest to use interface on the market. But now, as they try to become an all-in-one marketing platform (adding a website builder, social posts, etc.), their dashboard becomes a maze. It took me 15 minutes just to find the button to reconfigure the registration form.
In contrast, ConvertKit maintains a minimalist design philosophy, large fonts, and lots of white space, helping you focus entirely on writing. Brevo also has a very intuitive interface, clearly dividing the flow of regular email and transactional email. All three are preparing to bring AI into the system, similar to the Content AI writing content using artificial intelligence trend that is making waves today, helping to create content faster.
Integration: Whose ecosystem is stronger?
Trả lời nhanh: Mailchimp sở hữu hệ sinh thái tích hợp lớn nhất. ConvertKit xuất sắc khi kết nối với các công cụ của creator, còn Brevo hỗ trợ tốt các nền tảng e-commerce phổ biến.
When comparing Mailchimp ConvertKit Brevo integrations, Mailchimp is a giant with over 300 native integrations. From Shopify, WooCommerce to complex CRM tools, Mailchimp has "plugs" available.
ConvertKit is compatible with course and membership platforms like Teachable, Podia, or Patreon. Brevo has all the essential ecommerce integrations but in fewer numbers. However, don't worry too much. If the platform lacks a direct connection, you can always read Zapier's guide to automation for beginners to easily create your own webhooks between apps.
Customer support: When something goes wrong, who will "save" you the fastest?
Trả lời nhanh: Brevo hỗ trợ qua email rất nhiệt tình và có cả hỗ trợ điện thoại ở gói cao. ConvertKit có cộng đồng mạnh, trong khi Mailchimp gần như bỏ rơi người dùng gói miễn phí.
Hỗ trợ khách hàng là một tiêu chí thường bị xem nhẹ cho đến khi chiến dịch của bạn bị khóa ngay trước thềm Black Friday. Dựa trên trải nghiệm của mình, Mailchimp chỉ hỗ trợ email trong 30 ngày đầu cho gói miễn phí. Sau đó, bạn phải tự bơi trong đống tài liệu của họ.
Brevo offers email support for all accounts (including free) with an impressive response speed. ConvertKit stands out with its live chat feature and an extremely vibrant creator community, ready to answer questions about email deliverability (deliverability) or the most effective way to perform A/B testing.
Don't try to find a 100% perfect tool, find the tool that best suits your business model at the moment. At Pham Hai, we realize that: If you are a content creator who lives by words and digital products, ConvertKit is the best profitable investment. If you are an SME that needs to optimize costs, send bulk emails with SMS and need a basic CRM, Brevo has no competition. As for Mailchimp, although it is still a monument with beautiful design, its expensive pricing policy in 2026 makes it no longer the number one priority for those with a tight budget. Hope you find a sincere email marketing solution to boost your revenue this year!
Are you wondering between Mailchimp vs ConvertKit vs Brevo or have you had "bloody" experiences with these platforms? Please leave a comment below, I'd love to hear your story so we can discuss and learn together!
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