Are you surfing the internet and seeing people showing off their busy orders and your heart is on fire? Just calm down, TikTok Shop opening an online store is actually not as difficult as going to Mars. In fact, you only need to prepare enough identification documents and a bank account to start your business journey. At Pham Hai, I have helped hundreds of students get acquainted with this platform. Today, I will show you the entire process from A-Z, from registration to your first order, guaranteed to be done right away after reading it!
Opening a TikTok Shop: What do you need to prepare to avoid being "lost" from the parking lot?
To successfully open a stall the first time, you need to prepare identification documents (CCCD/ID card) for individuals, or Business License for businesses, along with the owner's bank account to receive money.
Many people keep trying to register and then get rejected because of lack of preparation. Conditions for opening a TikTok Shop are actually very simple but require absolute precision. TikTok's automated review system is very strict with misleading information. You need to clearly understand the standards below so that your application will be "green" right from the first submission.
For individuals: Only need ID card/CCCD and owner's bank account is enough.
Individuals who want to do business only need to be 18 years old, be a Vietnamese citizen, have a valid ID card/CCCD and a bank account with the same name as the documents.
You don't need to have a billion-dollar company to sell. Current regulations allow individuals to open shops extremely quickly. However, you must remember that how to open a TikTok Shop for individuals requires that all information declared on TikTok Seller Center must match 100% with the original documents. If the name on the CCCD is "Nguyen Van A" but the bank account is "Nguyen Van B", the system will immediately report an error.
For businesses/household businesses: Business registration license and company bank account are required.
Businesses need to provide scanned copies of their Business License, Tax Code and are required to use a bank account in the name of that organization/business.
If you are running a company or business, opening a shop as a legal entity will bring many advantages in terms of reputation. What do you need to open a TikTok Shop in this step? That is legal uniformity. Do not use the director's personal account to link, the system will refuse to disburse funds. Following TikTok Shop Policies from the start helps your business run more smoothly.
Important note about documents: Must be color, clear scans, no cutouts or blurry screenshots.
Documents uploaded to the system are required to be photos or color scans with four corners, no glare, and not edited by software.
This is a "classic" mistake that 90% of new people make when verifying documents when registering for TikTok Shop. TikTok's AI algorithm scans photos very carefully. My experience is that placing the documents on a white sheet of paper and taking photos in a place with enough natural light is best.
To make it easier to imagine, I summarize the document requirements through the following table:
| Type of registration | Legal documents | Requires a bank account |
|---|---|---|
| Individual | ID card/CCCD (Age 18 years old) | Owner, same name CCCD |
| Enterprise | Business license, Tax code | Company/business account |
Instructions for registering a TikTok Shop account for newbies with detailed step-by-step instructions
The process of creating a personal or business TikTok Shop account includes 4 basic steps: accessing Seller Center, verifying identity, setting store information and waiting for approval.
Hướng dẫn đăng ký TikTok Shop không quá rườm rà nếu bạn làm đúng trình tự. Dưới đây là lộ trình chuẩn chỉnh mà đội ngũ Phạm Hải luôn hướng dẫn cho các nhà bán hàng mới để tiết kiệm thời gian nhất. Quy trình tạo tài khoản TikTok Shop cá nhân cũng áp dụng tương tự cho doanh nghiệp, chỉ khác ở phần nộp giấy tờ.
Step 1: Visit TikTok Seller Center and select registration form.
Visit the website seller-vn.tiktok.com, then choose to register with your phone number, email or direct link to your existing personal TikTok account.
The first step is to log in to TikTok Shop through the seller portal (Seller Center). If you already have a TikTok channel with many followers, choose to register with a TikTok account for quick sync. If starting over, use a new email or phone number to manage separately.
Having a good TikTok account will be the perfect stepping stone for you to implement modern business models. If you are interested in selling goods without warehousing, immediately see the article about TikTok Shop dropshipping selling short videos to get more strategic perspective.
Step 2: Verify identification documents (CCCD/Passport) or Business License.
Upload to the system an image of your prepared identification document or business license, fill in your full name and corresponding code correctly for AI to review.
In this step, the system will ask you to choose the type of store (individual or business). Please carefully enter each number on the CCCD. Don't rush to press "Send" without checking the information again. Creating an accurate sales profile from the beginning will help you avoid legal problems later.
Step 3: Set up basic information: Shop name, warehouse address and bank link.
Set up an online store name, declare a pickup/return address, and link a bank account to withdraw revenue.
The shop name should be short, easy to remember and clearly represent the product line you sell. Next is the warehouse address - this is where the shipper will come to pick up the goods every day. Finally, linking your bank account to TikTok Shop is a vital step. The name of the Bank Account owner must exactly match the name on the documents you verified in Step 2.
Step 4: Wait for TikTok to approve your profile and start posting your first product for sale.
The review time usually lasts from 1 to 3 working days. After your profile is green, you can go to Product Management to post for sale.
While waiting for the platform to approve Online Store, don't sit around. Start preparing great images, videos and product descriptions. When you receive a notification of successful approval, you just need to apply how to post a product to TikTok Shop by filling in the title, price, inventory and uploading a photo and you're done. This Product Management step requires meticulousness to attract customers.
How much does it actually cost to sell on TikTok Shop? Is it really “free”?
Opening a store is completely free, but when there is a successful order, the seller will have to pay a transaction fee (floor fee) of about 5% of the total payment value.
Many people often ask me if Does TikTok Shop have a fee? The answer is both yes and no. There is no fee to get started, but when you earn money, the platform will also take a small portion to keep it running. Understanding how much the selling fee is on TikTok Shop will help you price the product accurately, avoiding the situation of selling high prices but ending up with a loss of capital.
Store registration fee: Completely free, you don't have to spend any money to create a store.
You don't have to pay any initiation fees or monthly maintenance fees when you create an account on the Seller Center platform.
This is a great advantage of this Online sales platform. Feel free to create an account and set up a store to get familiar with the interface. Even if you haven't sold any orders in the first month, you won't be deducted a single penny in maintenance fees.
Commission fee (Floor fee): TikTok will collect a small fee on each successful order.
According to the latest update as of 2026, the common transaction fee (floor fee) is 5% on each successfully delivered order, minus TikTok promotions.
Phí giao dịch hay Phí hoa hồng này được trừ trực tiếp vào số tiền bạn nhận được từ khách hàng. Ở Phạm Hải, chúng mình luôn khuyên các nhà bán hàng phải cộng khoản phí 5% này vào giá vốn ngay từ đầu để bảo toàn biên độ lợi nhuận. Dưới đây là bảng ví dụ minh họa cách tính phí:
| Order value | Shipping fee | Floor fee (5%) | Shop's confirmation |
|---|---|---|---|
| 200,000 VND | 20,000 VND | 10,000 VND | 190,000 VND |
Other costs to know: Shipping fees, refund processing fees and advertising costs.
In addition to the floor fee, sellers need to consider additional packaging costs, shipping fees (if supporting customers), Affiliate discount fees and TikTok Advertising budget.
If you want to increase your sales, just posting is not enough. You will need a budget for TikTok Ads or a commission percentage to hire KOC/KOL. Also, carefully calculate the cost of packaging supplies and the risk of returned orders. Good Order management and close monitoring of delivery status will help you minimize these hidden fees.
The secret to selling on TikTok Shop effectively, closing hundreds of orders without needing huge capital
To sell effectively, you need to focus on creating short videos, livestream regularly, optimize SEO for your store and take advantage of the power of the Affiliate network.
After setting up an account, the next question is how to sell on TikTok Shop and order? Don't rush to pour money into running ads when you don't have a good foundation. Below are the actualTikTok Shop order selling experiences that we have gathered. These tips are How to sell on TikTok Shop effectively for newbies that anyone can apply.
Content creation is king: Focus on making short, authentic product review videos that capture trends.
Creative and authentic content is the key to retaining target customers. Short entertaining videos combined with reviews will create the highest conversion rate.
Thuật toán TikTok rất ưu ái những Nội dung sáng tạo mang lại giá trị cho người xem. Đừng làm Video ngắn bán hàng khô khan như đọc tờ rơi. Hãy kể một câu chuyện, lồng ghép các Hashtag đang viral để thu hút lượt xem tự nhiên. Việc Tạo video bán hàng trên TikTok Shop cần sự kiên trì và liên tục đổi mới kịch bản.
In particular, TikTok Shop sales livestream is a gold mine creating revenue records. If you don't know where to start, immediately refer to the document Live stream sales guide from scratch to confidently shine in front of the camera.
Take advantage of TikTok Affiliate: Cooperate with KOCs/KOLs so they can sell for you and receive commissions.
Set up attractive commission levels to attract content creators (KOC/KOL) to link your products to their videos, helping you reach millions of customers.
This is the perfect solution to the problem of how to sell TikTok Shop without large capital. You only have to pay when they sell products to you through Affiliate Marketing. Actively search for KOC/KOL whose audience files match your Target Customers, send them samples and propose a win-win commission rate.
The use of Affiliate is the clearest proof of the modern social commerce trend. To gain a deeper understanding of this panorama, you can read more about Social commerce selling on social networks that we have analyzed in great detail.
Optimize your store with SEO standards: Name the product with keywords, write detailed descriptions, and have clear images.
Apply TikTok SEO Optimization techniques by including keywords in the title, writing descriptions that contain product benefits, and updating high-quality images.
Many people wonder if is it good to sell on TikTok Shop when the video has few views? The answer is yes, if you know TikTok Shop Optimization. Customers today have the habit of typing and searching directly. If your product name contains standard keywords thanks to TikTok SEO Optimization, you will enjoy all this free traffic. Turn your store into an encyclopedia to increase Conversion Rate.
Join promotions: Don't miss out on TikTok's discount voucher campaigns.
Actively register for Flash Sale campaigns, price subsidies or launch discount vouchers and Free shipping codes to stimulate customers' shopping psychology.
Customers always like a "bargain". Combining the platform's Promotions with the shop's own Discount Voucher is the most successful TikTok Shop sales strategy. Regularly visit Seller Center to register for Free Shipping codes, especially during large campaigns to promote your Viral Products.
See, opening a TikTok Shop and starting an online business is actually very simple. The biggest barrier is not the complicated registration process or the expensive cost, but whether you dare to start and persevere in creating content. At Pham Hai, we always believe that the E-commerce market waits for no one. Create your own store right away, take advantage of Data Analysis from the floor, prepare good Source and try this fertile platform today.
If you have any questions during the process, don't hesitate to leave a comment below, I will answer and support Customer Care for you immediately!
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